About PivotWave
The strategic framework that turns random AI experiments into systematic value creation.
Our Mission
The pilot phase proved AI works. Now comes the hard part: funding the right initiatives, prioritizing across competing demands, and defending investment decisions to leadership.
Most organizations lack frameworks for these decisions. They fund AI based on what sounds innovative, what competitors announced, or which team pitched best. None of these are investment methodologies. They are guessing games.
PivotWave provides the missing strategic layer for AI deployment. Our Vision Canvas and Acceleration Canvas give operators and leaders what McKinsey provides to Fortune 500 companies: quantified ROI, risk-adjusted priorities, and systematic deployment plans. But we deliver it in days or weeks instead of a six-month engagement.
This is how strategic leaders make AI investment decisions: with data-driven frameworks, not hope.
Founder
Courtney Wilson
Founder & Principal Consultant
Courtney Wilson brings 15+ years of experience in go-to-market transformation and AI strategy. As Director of Product Marketing at NetApp, a Fortune 500 technology company with $6B in revenue, he leads AI Acceleration for the Product Marketing organization, driving strategic and systematic AI adoption across a 75-person marketing team.
Prior to founding PivotWave, Courtney spent two years developing and refining the Vision Canvas and Acceleration Canvas frameworks through real-world application at NetApp, where he uses these methodologies to coordinate AI initiatives and report progress to executive leadership. This hands-on experience revealed a critical gap: operators across industries needed strategic frameworks built for systematic deployment, not theoretical models designed for consulting presentations.
Courtney's background spans marketing leadership, revenue operations, and GTM transformation. He previously helped scale CloudFactory, an AI data consulting company, from under $1M to $45M in revenue, giving him firsthand understanding of the operational challenges leaders face when balancing innovation with execution. He holds multiple AI and strategy certifications and has worked with organizations across technology, SaaS, and enterprise sectors to develop and execute AI strategies that deliver measurable business impact.
Why Companies Trust PivotWave
Proven Frameworks
Battle-tested methodologies refined through real-world deployment at a Fortune 500 company, not theoretical models built in a vacuum
Built for Strategic Operators
Designed for leaders who need strategic frameworks to defend AI investments, not more pilots or consultant decks
Systematic Deployment
Workshops and advisory engagements deliver clear priorities with quantified ROI, risk-adjusted rankings, and 30-60 day execution plans
Our Approach
Strategic Assessment
We start by understanding your AI investment landscape: budget constraints, competing priorities, and strategic objectives. Then we quantify opportunities using ROI analysis, risk evaluation, and time-to-value projections.
Strategic Prioritization
Our Vision Canvas and Acceleration Canvas frameworks guide systematic prioritization. You classify initiatives by risk level, calculate expected returns, and build defensible logic for investment decisions.
Execution-Ready Plans
You leave with clear priorities, initiatives ranked by ROI and risk, 30-60 day roadmaps with ownership, and success metrics leadership will approve. No more guessing. Just systematic deployment.
Ready to Work Together?
Let's discuss how PivotWave can help your organization navigate AI transformation.
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